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Joined: 13 May 2015
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PostPosted: Tue Mar 13, 2018 6:49 am    Post subject: Reply with quote


India accounts for about 7-8 per cent of global cement production; it is the second largest market for cement , and also exports cement products to 130 countries. The cement industry in the country is divided into 5 geographical segments, namely, North, South, East , West, and Central. North and South regions are more active as cement suppliers as compared to East, West, and Central regions.


Though India’s contribution to global cement production is quite evident, the per capita consumption of cement production in the country doesn’t match the pace; the per capita consumption (PCC) is just 170 kg , while the average global consumption remains around 430 kg.

Demand Generators:

Housing Segment Growth: Housing segment growth is a leading demand generator for the cement products in the country. The housing segment is expected to witness a demand of 4.3 million housing units between 2010 and 2014; this will add to the domestic demand for cement in the years to come.

Commercial and Retail Spaces: The commercial and retail sectors also look quite optimistic about an aggressive growth in the years to come; construction plans for many more hotels are in the pipeline; this is going to add a lot of pressure on the cement plants in India. By the way, do you know there are 139 large cement plants and 365 mini and white cement plants in India? To meet the increasing demand from various industries, the leading cement suppliers in the country, such as Dalmia Cement are likely to set-up more plants in the near future.

Government: The 12th Five Year Plan by the government emphasizes the need for transforming the infrastructure picture in the country; this can be done in the form of better road linkages, upgraded airports and railway expansion , etc. All these activities will result into an increased demand for cement products.

The Future Ahead:

There is no denying the fact that cement is one of the most preferred construction materials in both the sectors – housing as well as industrial works. However, the demand of cement products is directly linked with the growth and development of its user industries, such as construction, retail, finance , etc. As per the industry experts, the future of cement industry in India is bright; this also means that there will be more additions to the number of cement plants in India, and better production technology will be adopted to keep pace with the rising demand from the user industries. Mobile marketing is one of the most promising and easiest ways to communicate to the market. With the help of simple SMS Software, it is possible to create an easier way to communicate with people around you and at the same time, enjoy the benefits of having a more efficient , instantaneous and personal way to send your message to the clients. SMS Marketing is now becoming very popular and if you know how to make use of Bulk SMS services, you will find some great benefits that will definitely appeal to your needs. Here are some amazing benefits of taking advantage of mobile services.

Promotions and discounts
If you have some great promotions, limited offers and discount sales, who should better know it first than your loyal customers? Imagine if you can get people swarming in your store after you tell them about the hottest sale of the season. You will find some amazing ways to tickle the imagination of the clients through brief messages about your latest sales and promos. This is one of the best reasons to get an SMS Software. You can communicate the message faster and if you have secret sales, you can simply limit the number of people who could come by making use of this message as the invite that they have to show.

New product or service
If you have a brand new product or a new shipment has arrived , if you have clients who have been waiting for the new product for a long time already, why not message them via SMS and they will be the first ones to get the product from your store? That is a fantastic way to offer some unique service to the clients. They can enjoy top quality products and be the first ones among the general crowd. Once they are done, the rest of the customers can enjoy the products. This means you can set up a priority list for your trusted clients who always buy new products from you.

Let us say you want to set up a thank you party for your clients for being such amazing, friendly and loyal customers. The best way to make sure that they get your message is by sending an SMS. They use the phones all the time. If you could send them information about the event via SMS, then it would be easier to inform them and make them prepare about the event. You do not have to feel limited about the options. With the SMS service , it is possible to communicate to your clients and set up events in an instant. Create secret sales, or maybe other events or maybe a private screening of the latest products that are yet to be released in the store.

Special information for loyal customers
If there are upcoming events, or they want to communicate to you about products they want to get a hold on to, SMS is an effective way to do it. You could SMS them about products and services and if they want to have the products reserved for them. This makes it easier to communicate to the customers.

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